"There are two kinds of people who think it would be cool to move to Austin and do.
The first kind, which includes everyone from technology entrepreneurs to corporates to aspiring film and music counterculturalists...all drawn to the new Austin, the Austin of South by Southwest (SXSW), ACL Festival, and of course fields of food trucks. The other kind of Austin aspirant is drawn to the old Austin, an Austin we reminisce over and an Austin we can’t forget...we’ll call both “Moontower" folks.
As the name suggests, they've loved Austin ever since being entranced by Richard Linklater’s classic “Dazed and Confused.” That 1993 movie, set in Austin on the last day of school in 1976, stars gas-guzzlers and classic trucks, cruising to a soundtrack of Aerosmith and Lynyrd Skynyrd and Foghat. It represents the old, eight-track Austin, and if you feel rushed by today’s sped-up, broadband world, this romanticized Austin of the 1970s seems like an antidote.
That Austin is, of course mostly gone and replaced in part by the new hip Austin with strokes of the past. But the Moontowers remain. As fans of the movie know, that night in 1976 is pretty lame until somebody — it seems to be Wooderson, played by Matthew McConaughey — pulls together a “beer bust” at “the moon tower.” Word spreads, and everyone assembles in the woods, under the bright glow of a tall tower with lights at the top. They drink, smoke, flirt, fight. A few teens even climb the moon tower. Of course they don’t fall. How could they? It was a perfect night."
MARK OPPENHEIMER, New York Times 2014
We feel the same and adopted the name Moontower Designs to claim a bit of the old and a bit of the new Austin we all so very much love. We hope you like our designs and shirts that attempt to capture "Moontower" folks.